Amazon drops $25 free shipping minimum for holidays

Amazon drops $25 free shipping minimum for holidays

Amazon drops $25 free shipping minimum for holidays

Amazon's plan could overshadow holiday strategies from top competitors like Target, which offers free two-day shipping on all orders from November 1 to December 22.

Two-Day Shipping on 100 Million Items: Free Two-Day Shipping is available to all Prime members in the USA on more than 100 million items with no minimum purchase amount all year.

Bottom line: Buy one of over 100 million items you want on Amazon and get free shipping without having to spend $25 now up until Christmas.

Amazon's free-shipping promotion begins today, and while the company doesn't provide a firm end date, it sure sounds like this will be running all the way through the holiday season, possibly right up until the end of the year. Amazon responded on Monday by dropping the $25 minimum order size to qualify for the retailer's free shipping perk.

Amazon Prime members still get unlimited free 2-day shipping on everything. Walmart said it's adding millions more items to its free two-day shipping program, but kept its $35 minimum. Amazon spent more than $7 billion on shipping in the fourth quarter a year ago, before subtracting the shipping fees it collects from customers. Pair the shipping offer with some choice Thrifter deals and you'll have yourself a recipe for success this holiday season. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion. The deal lasts until Amazon can no longer promise items in time for Christmas with free delivery, which typically takes five to eight business days.

Considering Amazon is already offering Early Black Friday deals every day, this offer could not come at a better time for those who do not have an Amazon Prime Membership.

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