Google will charge phone makers to use Android apps in Europe

Google will charge phone makers to use Android apps in Europe

Google will charge phone makers to use Android apps in Europe

In July the European Commission fined Google €4.34 billion for now following EU antitrust rules.

Google's solution to the European Union order puts more distance between its mobile app store, through which millions of Android users may discover and install new apps, and the many sister apps that help sustain Google's deep relationships with customers. Everyone knew a mega-fine was coming, and since Google basically mints money thanks in part to its lucrative ad business there was no question it would be able to absorb any financial penalty.

By being forced to put an end to this practice, Google now says they'll have to charge licensing fees for Android device makers who want to pre-install their apps and services on an individual basis. Regulators said 95 percent of Android users around the world were using their device's default search engine - Google Search - rather than choosing an alternative. Also, the "base package" of the Play Store and Google's other apps (Gmail, Duo, etc) will now require a licensing fee.

Google is also splitting up the licenses for Android, the Google Search app, and Chrome.

Until now, Google has only allowed phone vendors to ship the Play Store app with their phones only if they abide by strict rules.

Google says it is appealing the ruling, but in an announcement today revealed the steps it will be taking to comply with the Commission's demands.

Another illegal tactic included paying manufacturers to pre-install only Google Search and preventing them from using rival Android systems.

Second, device manufacturers will be able to license the Google mobile application suite separately from the Google Search App or the Chrome browser.

In an official blog post by Hiroshi Lockheimer, Senior Vice President of Platforms & Ecosystems, the company has outlined their plan to comply with the EC.

Although Google has always allowed OEMs to pre-install other competitive services on Android smartphones and tablets, OEMs could not release Android devices with the Google suite of apps and devices without Google apps in the EAA. The deal appears exclusive for handsets shipped to the European Economic Area.

This new license agreement is planned to go into effect on October 29th, 2018 for all new smartphones and tablets launched in Europe.

Last week, Google appealed the EU's biggest ever anti-trust fine, saying that Android had "created more choice, not less".

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