Nike releases new ad featuring Colin Kaepernick, LeBron James, Serena Williams

Nike releases new ad featuring Colin Kaepernick, LeBron James, Serena Williams

Nike releases new ad featuring Colin Kaepernick, LeBron James, Serena Williams

"Nike's online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017", Marketwatch adds.

He's received a book deal, television deal, several media awards - and now he headlines this ad campaign, which is meant to celebrate the 30th anniversary Nike's famous slogan, "Just do it".

Colin Kaepernick watched the TV debut of his new Nike ad from the apparel giant's headquarters in OR, according to The Associated Press. The American footballer was the first athlete to kneel during the national anthem in protest at police brutality against black people.

They have been among the most vocal protesters since Kaepernick began similar demonstrations in 2016 by kneeling during the anthem. The NFL should have taken a bold stand on this, but they fumbled it badly and now Nike is piling on. The "Dream Crazy" ad scored high marks with a broad base of the consumer population, according to Ace Metrix, a company that provides real-time impact and analysis data surrounding major advertisements.

The popularity of Nike's stock has jumped 20 points as well.

But the lawsuits this week have been overshadowed by the Kapernick ad, which as of early afternoon Friday had amassed almost 12 million views on YouTube.

"Nike is in control of this communications". "So it just doesn't get as much attention".

While others feel a little differently.

The Nike commercial, which has been criticized by United States President Donald Trump, was shown on American television during Thursday's National Football League season opener.

As Trump said on Twitter Friday, "What was Nike thinking?".

"College of the Ozarks plans to remove all athletic uniforms purchased from Nike or that contain the Nike emblem".

"If Nike is ashamed of America, we are ashamed of them", College of the Ozarks President Jerry C. Davis said in a statement. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in. A CBS News poll last fall found that Americans are unhappy with both the protests during the anthem and President Trump's comments on the issue. Nike's stock did, in fact, take a hit following the release of the first Kaepernick ad. "It's OK to be different, it's what makes us the same - embrace it and remember that nobody's a ideal patriot, especially not me".

Related news