Doug Ford announces plan to bring $1 brews back to Ontario

Doug Ford announces plan to bring $1 brews back to Ontario

Doug Ford announces plan to bring $1 brews back to Ontario

Barely Days Brewery has announced that it will be launching a new beer called Loon Lager at the "buck-a-beer" price point, with a promise that it is "not going to compromise" on quality.

Today, the leader of Ontario introduced his plan to bring back the $1-per-beer price floor in time for the Labour Day weekend.

To encourage brewers to lower their prices, the Premier formally launched the 'Buck-a-Beer Challenge.' Any brewer who agrees to lower their prices on or after August 27 will, for a limited time throughout the year, receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts. "You couldn't be more tone deaf on this subject".

The program will see the government-set minimum price of beer drop from $1.25 to $1.00 before tax and deposit.

Ontario Premier Doug Ford is expected to roll out the provincial government's buck a beer plan when he visits a brewery early today in Picton, Ont.

The conservatives campaigned that bringing back buck a beer would allow more competition in the beer market "without affecting the province's revenues" from beer and wine taxes - approximately $589 million in 2016-17 as stated in government documents. "It was hard for us to make beer anywhere less than $2 per short can in costs alone", he said in an open letter to the government. Angry residents created the hashtag #boycottbuckabeer which urged consumers to avoid buying beer at any brewer offering beer for $1 a bottle. "It's interesting that there is nobody at the $30 floor", said Scott Simmons, president of the Ontario Craft Brewers Association. This typically tends to cost more, but it allows us to make the best beer possible, instead of making the cheapest.

"I'd like to pay less for a case of beer when I go into a store".

"Ontario, the day you've been waiting for is finally here", Ford told reporters.

Taxes on alcohol sales in Canada have been steadily increasing for decades, with the most recent hike happening in April 2018 when the federal government raised taxes on local and imported beer by two per cent. "The Premier is asking the beer producers to lower their price".

"We are not reducing the tax level", says Vic Fedeli... which essentially says "we are encouraging breweries to eat the cost to participate in the "challenge".

"I believe that we can pull this off".

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