WhatsApp published ads in Indian newspapers to reduce fake news

WhatsApp published ads in Indian newspapers to reduce fake news

WhatsApp published ads in Indian newspapers to reduce fake news

"Is Whatsapp Testing Suspicious Link Detection Feature To Curb Spam, Fake News?", 5 out of 5 based on 1 ratings.

A message that is just a forward, and not created by the sender, will look like this on your phone screen.

The blog post further added that every time WhatsApp analyses a link, it does it locally without sending any data packets to its servers. Apparently aimed at blocking spams and fake news, it helps users identify suspicious links (both sent and received) within the messaging application.

All these companies are fighting an uphill battle to stop the spread of false information, and it's still too early to say what impact - if any - their efforts are having on the fake news frenzy.

The forwarded message designation is meant as a measure to control the spread of viral misinformation in countries like India, where the company has 200 million users. "Do not pay attention to the number of times you receive a message".

In the advertisement, the messaging app listed 10 points for its users to go through to tackle misinformation. It started with the publication of several full-page advertisements in English, Hindi and regional languages in newspapers across the country - a strategy that borrows from Facebook's own public relations playbook. WhatsApp will also warn the users with a message about the suspicious link as follows: "This link contains unusual characters".

The feature is available in the WhatsApp beta version 2.18.204 or later for Android, but can only be accessed by a handful of users in its initial stages. The latest campaign by WhatsApp also outlines ways to spot false information including identifying forwarded messages, and coaxing users to "double check" on information using multiple sources to establish authenticity of a news or a photograph.

WAInfoBeta, which tracks Whatsapp updates and new releases, has informed that a new suspicious link detected tool is being tested by Whatsapp. Still, the battle is made easier by the fact that content on Facebook is visible to its administrators, fact-checkers, and that it can be hidden from the News Feed by the platform's algorithm.

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