IHOP Name Change A Cheap Publicity Stunt?

IHOP Name Change A Cheap Publicity Stunt?

IHOP Name Change A Cheap Publicity Stunt?

On Monday, the International House of Pancakes prompted Internet furor with one head-scratching tweet.

What would the "b" stand for?

On Wednesday's episode of "The Opposition", Jordan Klepper was certain that the impending International House of Pancakes restaurant chain name-change masks a awful threat - and he brought in nearly his entire team to figure out what it is.

"For 60 pancakin' years, we've been IHOP", the initial tweet reads.

The place for pancakes won't necessarily be just for pancakes after June 11th, as it replaces the "P" with a "B" to become IHOB. "Now, we're flippin' our name to IHOB", IHOP tweeted. Its curious customers would have to wait until June 11 to find out.

So for many Arabs, IHOP has always been known as IHOB. Is it breakfast, brunch or biscuits?

However, perhaps in an effort to allay some fears, the IHOP Twitter account shared a cheeky video instructing consumers how to pronounce the new name. "I ask as someone who for years was known as the girl from "bakistan".

Once IHOP revealed on Twitter about the name change and "p" is soon going to be replaced with "b", speculations started doing rounds. The restaurant chain has about 1,650 locations.

The company's executive director of communications only said that they are "serious about the quality of food and our menu, and this name change really reflects that".

Related news