Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

With the growing interest in organic food items and the booming US economy, a chain like Whole Foods could be seeing plenty of growth in the years to come.

It's a good time to be a Prime member. Mackey previously told Reuters that Whole Foods, which has a roughly 1% share of the fragmented USA grocery market, has already seen its basket size - the number of items purchased per transaction - rise since it merged with Amazon last summer. An email to Whole Foods rewards members also said to "stay tuned for additional announcements for Amazon Prime members".

Lessons learned in Florida will improve demand forecasts for featured items and product allocation ahead of a nationwide rollout, especially since Amazon knows the address and purchase history of every Prime member.

Sustainably sourced, wild-caught halibut steaks: $9.99/lb.

Don't go rushing out to the local Whole Paycheck for that discount just yet.

Meanwhile, the leading e-retail company has started offering other Prime benefits in Whole Foods branches.

Starting today, according to a statement from Whole Foods, Amazon Prime members in Florida (where this is being rolled out for some reason), will get an additional 10 percent off all sale items and exclusive weekly discounts on select items in-store.

Cold brew coffee at Allegro coffee bars: 50% off 16 oz.

Per their announcement, the loyalty program will offer Prime members special discounts, including 10 percent off hundreds of items as well as weekly specials.

Earlier this year, Amazon and Whole Foods launched a free two-hour delivery service for Whole Foods groceries for Prime members.

Since Amazon acquired Whole Foods a year ago, prices at the notoriously expensive grocery store have dropped; eggs, salmon, kale, and avocados are all cheaper now.

It is also testing last-minute deals on perishable food market.

Amazon has fired another shot across the supermarket industry's bow.

"This new Prime benefit at Whole Foods Market is a ideal pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, Amazon Prime vice president. "Our merger with Amazon is helping to make that a reality", Mackey tells Kowitt.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

The online retailer has made a number of changes to Whole Foods since it bought the chain past year.

In total, any given Whole Foods store has tens of thousands of products available.

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