The latest Snapchat redesign brings some sanity back to the platform

The latest Snapchat redesign brings some sanity back to the platform

The latest Snapchat redesign brings some sanity back to the platform

Snapchat's slowing growth and lower-than-expected revenue are, in part, likely due to the app's redesign disappointing another key group: millennials.

To try and smooth things over, Snap hosted a number of publishers in NY and Los Angeles at day-long summits.

"We are now rolling out an update to address this by sorting communication by recency and moving "Stories" from friends to the right side of the application, while maintaining the structural changes we have made around separating friends from creators and sorting friends" "Stories' by relationships", Evan Spiegel, CEO, Snapchat had said earlier this month, in the company's first-quarter earnings call.

People weren't happy with the update - deeming it cluttered and confusing, with one publisher describing the NY summit - "There was a lot of venting, a lot of aired grievances".

Is Snapchats charm fading away? That measure fell off a cliff among 18- to 34-year-olds in the US.

On this same scale, millennials fell from a high of 30 down to a low of 8 and user satisfaction fell from 27 to a low of 12 in the last month. It also comes as Snapchat faces a never-ending battle with Facebook-owned Instagram. However, last month the company started testing another redesign of its redesign that reimagines how Stories are portrayed.

In an attempt to diversify its business, Snap has also moved into hardware for the first time, launching the video-enabled Spectacles sunglasses that could record short clips to then be shared via Snapchat. Snapchat recently confirmed a test that brings Stories from friends into the Discover tab, creating less of (but not completely bridging) the separation between brands and friends.

Snapchat is rolling out another redesign for its iOS app following a less-than-successful effort from a few months back.

Snapchat's initial success came from its simplicity, but now it seems as though they took this for granted.

Now their lives could be about to get back on track because Snapchat is reversing some of the most controversial aspects of the update.

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