Google is shuttering its URL shortening service,

Google is shuttering its URL shortening service,

Google is shuttering its URL shortening service,

Dynamic Links are smart URLs that allow you to send existing and potential users to any location within your iOS or Android app.

Fortunately, Google has no intentions to make the millions of links out there suddenly become broken after the deadline, so the company has said that they will continue to work - you just won't be able to create new ones.

If you didn't know, Google has a URL shortening service where they take long URLs and converts them into shorter ones using the link. Existing users will have access to all features until March 30, 2019. Keep in mind that although the console will be shut down next year, any existing short link will remain in place instead of being transitioned to the Firebase console.

Google has announced that it will shut down its URL shortener service, also known as "" next month followed by a complete closure by 2019. After that time, shortened links will continue to redirect to their destinations, but won't be migrated over to the new Firebase console.

The move will have an impact on both marketing departments and malware authors alike, both ardent users of Google's URL shortening service.

According to Google, "To refocus our efforts, we're turning down support for over the coming weeks and replacing it with Firebase Dynamic Links (FDL)".

As for developers, Google recommends using FDL APIs to create new short links. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website. "Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more".

"URL Shortener has been a great tool that we're proud to have built".

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