Tinder goes toe-to-toe with Bumble with upcoming feature

Tinder goes toe-to-toe with Bumble with upcoming feature

Tinder goes toe-to-toe with Bumble with upcoming feature

Whether you use Tinder, Happen, Huggle, Bumble, Hinge, Once or whatever dating app works for you, it can be a fun, easy way to meet The One.

Only women have the power to initiate a connection once two people mutually like each other on the platform.

Tinder-the dating app is expected to launch a setting that would make it possible for women to only interact with men they choose to message first.

Meanwhile, on Bumble, the dating app that was launched by Tinder co-founder Whitney Wolfe Herd, who also happened to sue the company for sexual harassment and discrimination when she left, only women can start conversations.

Ginsberg underlined that Tinder's incoming feature is not a reaction to Bumble or any other competitor.

In a statement made to MarketWatch (which, oh-so-romantically, was published yesterday, on St. Valentine's Day), Match Group CEO (the parent company of Tinder) Mandy Ginsburg said, "Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great".

The $10-billion company Match Group decided to make the dating app experience on Tinder more women-friendly on Valentine's Day to better serve their female users. Once this new feature rolls out, women who opt-in will only receive messages from males they start chatting up first. While Tinder doesn't detail its registered or active user base, its app has been downloaded over 100 million times. The news was first reported by MarketWatch.

Tinder is widely considered one of the better apps, but Bumble rocketed up the charts because it was considered that there were "better" matches available. She added "Giving people the choice versus telling people how to engage is the big difference".

The move, however, may be a response to Match Group's failed attempt to purchase Bumble for $1 billion.

However, Ginsberg said that women may not always want to make the first move in the dating app.

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