Premier League revenue falls from TV rights auction this year

Premier League revenue falls from TV rights auction this year

Premier League revenue falls from TV rights auction this year

Of the seven packages of matches on offer for three seasons from 2019/20, Sky won four for a total outlay of 3.58 billion pounds, while BT will pay 885 million pounds for its one package.

Sky Sports will take care of 128 games per season, having 32 matches on Saturday at 17:30 hours.

BT is paying more (9.2 million pounds per match instead of 7.6 million), though, and that's just for one package of 32 games.

"The spectacular recent rises seen in the value of the United Kingdom broadcasting rights deal for Premier League matches have seemingly stalled, for now at least, but this latest deal still represents significant investment in the Premier League matches and brand by Sky and BT, and dwarfs other broadcasting rights deals in other European leagues", said Julian Moore of Pinsent Masons, the law firm behind

Analysts at Jefferies said Sky, which has used Premier League soccer to help build its pay TV business over more than two decades, had emerged as the victor in the auction for domestic TV rights from 2019-22.

Significantly, Sky are paying 16% less per game under the 2019-2022 deal, which equates to around £9.3 million per game - less than the £11.05 million-per-game value of the current cycle.

The auction of two further packages of 20 games each a season had not finished, with interest from multiple bidders, the Premier League said on Tuesday.

Swansea 1-0 Burnley                                       Swansea 1-0 Burnley
Swansea 1-0 Burnley Swansea 1-0 Burnley

"Both broadcasters are fantastic partners for the Premier League and have a track record of making our competition available to fans across the country through their high-quality and innovative programming". That equates to savings of nearly 600 million pounds for the European pay TV giant while showing an additional two games a year from the league it helped to grow from its inception in 1992.

Package F is made up of ten matches from a bank-holiday programme and ten from a...

Therefore, the Premier League is providing this progress update.

Stephen van Rooyen, Sky's United Kingdom chief exec, said: "We continue to invest in content that our customers value and which complements our strategy to broaden our offer".

The group recently agreed a multi-year agency deal to market and sell Sky's NOW TV service to BT customers, which includes Sky Sports, from early 2019. "They can still offer all the packages to their customers presuming no third party wins the other two packages".

"BT Sport has remained financially disciplined during this process and remains in a strong position to make a return on this investment through subscription, wholesale, commercial and advertising revenues, especially following the acquisition of [mobile telephone network] EE, which more than doubled BT's customer base", a statement said.

He added: "It remains possible that a non-traditional media company will acquire an exclusive domestic live rights package to one of the "big 5" European football leagues".

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