Facebook still uncool among teens, report says

Facebook still uncool among teens, report says

Facebook still uncool among teens, report says

Younger users feel like they have control on Snapchat, said Lynch, who also teaches a social media and brand personalities class at DePaul University's College of Communication.

In a report on Monday, eMarketer said about 71% of the United Kingdom users between 12 and 17 years old would use Facebook this year, a drop of 8% from last year's forecast. "However, leading the charge for younger audiences is Snapchat", the expert said.

Facebook still has 1.4 billion daily active users globally and Instagram has more than 500 million, while Snapchat has 187 million daily active users. But since previous year, Snapchat is gaining interest from teens' side and will soon take over both Facebook and Instagram as predicted by researchers through survey and traffic data.

eMarketer estimates that Facebook will lose 2 million users ages 24 and younger in 2018.

Meanwhile, Snapchat and Instagram are on the rise. eMarketer predicts that Snapchat will add 1.9 million users ages 24 and younger in 2018.

And 2018 may not be much better, especially if the forecast underappreciates the trend yet again. Facebook requires members to be 13 to sign up, though many kids under that age access social media by having their parents start their account. A researcher from eMarketer has even predicted that the number of people turning their backs to the site will be as high as two million. In its defense, Facebook has a smaller market to work with since it already has more than 2 billion users, more than one in every four people on Earth.

Ages 18-24 will decline by 5.8%. For the first time in Facebook history, this year, less than half of all USA internet users that fall in that age category are predicted to use Facebook at least once a month.

The good news for Facebook is that, despite the expected decline in younger users, eMarketer believes Facebook's overall USA audience will continue to grow for the next few years.

Facebook declined to comment on the eMarketer report.

Young people are turning their backs on Facebook, according to a new report.

Businesses choosing to advertise on any social media platform will really have to define their target audience and figure out where they're going to be, Lynch said. Instagram shares the cool factor, allowing users to create handsome feeds. Their minds move quickly. "Facebook feels like an investment of their time and they don't want to invest their time in it".

By eMarketer's reckoning, that's because growth among 12- to 17-year-olds will drop by 5.6%, this year.

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