Price increase at Disney World, Disneyland

Price increase at Disney World, Disneyland

Price increase at Disney World, Disneyland

The cost to visit Mickey Mouse and his pals at Disney World in Orlando is increasing, according to the Orlando Sentinel newspaper.

Walt Disney Co said on Sunday it was changing the admission price for its USA theme parks, raising the cost of some single-day tickets by nearly 9 percent. Disney World operates under a tiered pricing system, meaning the cost of tickets will depend on when you visit. "Regular" tickets will be $114 for adults and $108 for children. A value ticket costs $109, a $2 increase from 2017.

At Disneyland, "peak" single-day tickets increased by $11 to $135, regular-priced days increased $7 to $117, and value-day ticket prices did not increase from $97.

Disney also raised prices for annual passes.

The hike comes after Disney reported increased attendance at its theme parks in its first-quarter. A value ticket is $102, while a peak ticket costs $122, up from $119. Former Signature pass costs 849 US dollars, which includes free parking, goes up to 999 USA dollars while the most expensive Signature Plus pass, with free parking and an online app to board rides faster, is now 1,149 USA dollars, up from 1,049 US dollars.

"Attendance at our domestic parks was up 6% in the quarter", said Christine M. McCarthy, chief financial officer of The Walt Disney Co. on the company's Q1 earnings call Feb.6, noting that "operating income was up 18%" over the prior year for its US operations.

Disney began its flexible pricing program in October 2015. Theoretically, this program would prevent the parks from becoming overcrowded during the busiest seasons.

"Given the small percentage of guests that purchase a 1-day ticket at Walt Disney World, extending pre-published, date-specific pricing to multi-day tickets will further advance our efforts spread to attendance throughout the year", said Andrea Finger, spokeswoman for Walt Disney World.

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