H&M Closes All Of Its Stores In South Africa

H&M Closes All Of Its Stores In South Africa

H&M Closes All Of Its Stores In South Africa

All South African branches of the global H&M clothing company have been temporarily closed for business out of concern for the safety of employees.

H&M has faced an worldwide backlash this week over an online advert which featured a black child wearing a hoodie reading "coolest monkey in the jungle".

The Economic Freedom Fighters' party - a radical opposition party - organized the protests at stores across Johannesburg Saturday, the BBC reported.

The group's leader, Julius Sello Malema, also shared images of the destruction and comments accusing H&M of racism. A video below shows the protestors kicking down clothing racks and mannequins.

But people in South Africa have taken their outrage a step further and have absolutely trashed at least four H&M stores.

Gauteng police confirmed that they had used rubber bullets to disperse protesters at the East Rand Mall in Johannesburg.

Earlier this week, Swedish fashion group H&M published an advert featuring a boy wearing a hoodie that read "coolest monkey in the jungle".

"We sincerely apologize for offending people with this image of a printed hooded top", the statement read.

Terry Mango, the mother of the five year-old featured in the ad, who is originally from Kenya, defended H&M and told its critics to "get over it", later saying she had suffered online abuse for saying so.

Singer The Weekend, who had collaborated with the company, said the advert made him feel "shocked and embarrassed".

H&M faced backlash from EFF this week for posting an ad for a child's sweater on its website that was seen as racist. To say people were sent, it means you are undermining black people that they can not think on their own.

Shivambu said H&M "nonsense of a clothing store is now facing consequences for its racism". India tour South Africa for three Test matches, six ODIs and three T20Is.

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