Zuckerberg makes FB News Feed more 'meaningful'

Zuckerberg makes FB News Feed more 'meaningful'

Zuckerberg makes FB News Feed more 'meaningful'

According to Zuckerberg, Facebook users complained that public content is crowding out personal moments. The legislation imposes heavy fines on social media companies, such as Facebook, for failing to take down posts containing hate speech. The company has been dogged by questions about how its algorithms may have prioritized misleading news and misinformation in News Feeds, influencing the 2016 US presidential election as well as political discourse in many countries.

Last week, Zuckerberg said his "personal challenge" for 2018 (something he's done every year since 2009), will be to fix Facebook.

"Research shows that strengthening our relationships improves our wellbeing and happiness".

Zuckerberg said earlier this month that his personal goal for 2018 would be to focus on "fixing" many of these existential issues, including "making sure that time spent on Facebook is time well spent". For example, publishers, businesses and other brands rely on Facebook's new feed for distribution.

Thursday's changes raise questions of whether people may end up seeing more content that reinforces their own ideologies if they end up frequently interacting with posts and videos that reflect the similar views of their friends or family.

"He then describes upcoming changes to the Facebook news feed created to "[change] the news feed algorithm to surface relevant content that facilitates meaningful social interactions among your friends and family".

Zuckerberg acknowledged that the focus on interaction instead of passive consumption might cause people to spend less time on Facebook, but said the change "will be good for our community and our business over the long term too", the Guardian reports.

The changes promised today aren't entirely new - Facebook has been shifting the content on its news feed towards posts from friends and family and away from brands and publications for more than a year. On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good, Zuckerberg said. The company has long pushed users to spend more time on the social network.

It also means you'll see less public content from business, brands, and the media.

The news feed ranking update, which is set to roll out globally in the coming weeks, is expected to support that goal.

"But I also expect the time you do spend on Facebook will be more valuable", he wrote.

It's no secret that Facebook is unhappy with how the News Feed works. "At the same time, we also want to make sure the video we watch on Facebook doesn't interfere with the primary thing that Facebook is about". However, users can still choose "See First" to raise their favorite pages' visibility in the news feed, and posts with public content that generate genuine conversation will still be prioritized by the updated algorithm (Facebook warned that "engagement bait" tactics such as "LIKE this if you're an Aries!" will be punished).

"This is recognition of the issues they've faced with toxic content", said Brian Wieser, an analyst at Pivotal Research Group.

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