Amazon in talks for Premier League streaming rights

Amazon in talks for Premier League streaming rights

Amazon in talks for Premier League streaming rights

Amazon already holds National Football League rights in the US and outbid Sky past year to make Amazon Prime Video the place to watch ATP World Tour tennis (including the ATP World Tour Finals that take place at London's O2) as well as rights to the US Open.

Last month, Sky and BT announced that they would make their streaming of the Premier League's games available for companies such as Amazon to place their money where their mouth is.

Has Amazon's intervention forced Sky and BT to work together to combat the threat to Premier League rights?

Richard Broughton, of market research firm Ampere Analysis, who are experts in sports TV rights, said: 'There's a high degree of interest from Amazon in these rights. Broughton said he has been told that Amazon wants to add more sports.

The Premier League is the most popular spectator sport in the world, with people all over the world tuning in to watch British teams kick a ball around a field.

Amazon's deals for live sport have so far focused on tennis and the National Football League, which are not the biggest draws for a United Kingdom audience that is far more interested in soccer. The deal was the first major TV sports rights deal for the online retailer. In September, the company bid $600 million for the Indian Premier League.

In February, Facebook reached a deal with Univision to add live games from Mexico's top football league.

And in a sign that they have little appetite to pay more this time, they agreed a deal last month to share each other's channels. In a column recently published by Digital TV Europe, former Sky COO Mike Darcey expressed the view that a bid by Amazon or another big web player is unlikely because the cost of replicating the strategy in multiple territories would be huge, because the streaming infrastructure required to provide a quality service is still lacking, and because the business model for the likes of Amazon - as against Sky - is unclear.

It would mean a bumper payday for the Premier League - who raked in more than £8billion from their last domestic and worldwide TV rights auctions - as the Silicon Valley titans have billions to invest.

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