Google Starts Blocking YouTube on Fire TV, Echo Show

Google Starts Blocking YouTube on Fire TV, Echo Show

Google Starts Blocking YouTube on Fire TV, Echo Show

Google said it is pulling YouTube from some Amazon.com Inc. devices in retaliation for Amazon refusing to sell many Google products, escalating a battle between two tech titans as their businesses increasingly overlap.

Google has been complaining about how Amazon displays YouTube on the Echo Show product and has now taken the step to restrict users access to the video channel. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action.

This news is disappointing and hurts Amazon and Google's customers.

The move was particularly to push people from Google's Chromecast to Amazon's Fire TV dongles and devices.

The companies had clashed in September over the way Amazon used YouTube on its Echo Show - which Google claimed violated its terms of service.

With each having a significant share of the leverage, it is going to be down to who blinks first, but with Amazon's business model based on low-profit margin ecosystem lock into a non-Google version of Android, any compromise on its side will be costly. Not all of them will play video from Amazon - though Apple TV just got Amazon's app Wednesday. Here's hoping that both parties can come to some form of agreement soon.

Google is pinning the blame on Amazon, and of course, Amazon has released a statement which points the finger the other direction.

The latest standoff between Google and Amazon was ridiculed by a trade association of high-speed internet providers.

The retail giant has long refused to stock Google's hardware products, such as its Chromecast streaming dongle and Google Home smart speaker, as they rival its own Amazon Fire Stick and Echo devices.

In its statement Google said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

Google and Amazon are in the middle of a very public fight where neither is the victor, but consumers are the real losers. Videos were displayed on its touchscreen without channel subscriptions, further video recommendations, and other features. However, Google removed the video streaming service again on December 5.

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