Shoppers Say They Prefer Cyber Monday Over Black Friday

Shoppers Say They Prefer Cyber Monday Over Black Friday

Shoppers Say They Prefer Cyber Monday Over Black Friday

"Consumers are also becoming more savvy and efficient online shoppers". Online cash back offers can be automatically applied when consumers go through deals and savings websites, eliminating the hassle of yesteryear's mail-in-rebate programs.

115 million people visited online retail sites on Thanksgiving, 61 percent of whom only visited on their mobile devices.

More than 174 million Americans shopped in stores and online during the holiday weekend, topping a prior forecast calling for 164 million, the National Retail Federation revealed Tuesday.

But at what cost? The remaining 65 million consumers shopped both online and in stores. Some retailers have shown that with the right discounts and offers, people will open their wallets no matter the time of the year.

Obviously there's a lot of buzz around online traffic, said Jill Standish, head of the retail practice at consulting firm Accenture.

The NRF said many conditions created an environment favorable to shopping. "Soon there will be a place for it next to the napkins at Thanksgiving dinner". Online shopping surpassed $1 billion every day so far in November, with five $2 billion days.

Adobe predicted Cyber Monday is projected to hit a new record as the largest online sales day in history with $6.59 billion in sales. While pressure from Amazon and other online channels remains, many retailers, like Nordstrom and Kohl's, have been able to avoid falling profits in spite of the upheaval. "Internet is where the growth is".

US retailers are expected to continue raking in holiday spending cash Monday, just three days after notching record sales on "Black Friday".

The industry trade group has been calling for retail sales - excluding automobiles, gasoline and restaurants - through November and December to increase as much as 4 percent this year, reaching up to $682 billion.

The retail federation said about 58 million consumers shopped online only, while 51 million shopped only in stores.

Shoppers came out for the deep discounting - both in stores and online. The number of shoppers out on Thanksgiving was down by a greater amount due to more retailers opting to stay closed on the holiday, according to ShopperTrak.

The firm said Target's online sales grew an "astonishing" 44 percent compared to the same shopping period a year ago, outpacing that of Amazon.

The federation's Shay said retailers have many more planned promotions they've been working on all year.

The NRF reported that the average spent by those shopping between Thanksgiving Day and Cyber Monday was $335.47, with $250.78 of that being spent on gifts. While Macy's experienced a credit card glitch on Black Friday that may have pressured sales, the stock was helped by optimistic comments by CEO Jeff Gennette, who said that holiday sales were off to a good start and that seasonal garments like coats, boots, and sweaters were all trending well. The survey results are based on responses from 3,242 consumers and has a margin of error of plus or minus 1.7 percentage points.

Related news