Xiaomi, Samsung share top spot in Indian smartphone market

Xiaomi, Samsung share top spot in Indian smartphone market

Xiaomi, Samsung share top spot in Indian smartphone market

This development comes on the heels of Xiaomi selling 9.2 million smartphones in Q3 2017, registering a 300% growth on a yearly basis.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, "Within three years of our entry into the Indian market, we have been able to achieve a never-seen-before feat of market dominance".

The smartphone shipments in India reached a new high with more than 80 million of the mobile phones (including smartphones and feature) shipped in Q3 2017. The Korean smartphone giant registered a 39 percent quarter-on-quarter rise.

Xiaomi's sales through its website continued its growth and helped boost the share of overall online channel from 32% to 37% compared to a year ago.

Flipkart is offering additional discounts on the smartphones. IDC adds that Xiaomi focus on the traditional channel for marketing its products has been a key strategy.

That's according to new statistics from IDC, which peg both Xiaomi and Samsung at 23.5 percent for the third quarter of 2017. Xiaomi's aggressive pricing made the brand a clear victor in selling devices on eTailers and direct internet platform. The company's offline expansion through preferred partner program and Mi stores has been also getting a good response as its shipments doubled from the last quarter.

Xiaomi top smartphone vendor India IDC
Xiaomi has tied with Samsung to be the top smartphone vendor in India IDC data for Q3 2017

In Q3, Xiaomi and Samsung were declared at top smartphone makers with IDC.

Samsung and Xiaomi each had an equal share of 23.5 in Q3 despite it being a record quarter for the former.

According to the IDC report, some of Samsung's bestselling models were the Samsung Galaxy J2, Samsung Galaxy J7 Nxt, and Samsung Galaxy J7 Max that contributed to nearly 60 percent of the volume for the company. Moreover, one can also see that the company has gained a lot of revenue this year by doubling its sales to 27.6 million units.

Interestingly, the 2GB RAM and 32GB storage version of the Redmi Note 4 hasn't received a price cut and is still available at its launch price of Rs 9,999 Mi.com/in.

Both Xiaomi and Samsung will have to contend with Lenovo which grabs the third spot, thanks largely to Motorola and an 83% increase in shipments. Vendor share also noticeably increased as it started participating in the eTailers platform to sell its devices.

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