Apple smart glasses: Tim Cook says AR tech not ready

Apple smart glasses: Tim Cook says AR tech not ready

Apple smart glasses: Tim Cook says AR tech not ready

In an interview with The Independent Apple CEO Tim Cook said that the technology for AR headsets or glasses "doesn't exist", and that nothing in the market would be up to Apple's standards.

"The display technology required, as well as putting enough stuff around your face - there's huge challenges with that".

While Cook refused to say whether Apple is actively looking at developing its own smart glasses, patent filings like this one show that the devices are on the company's radar. "But today I can tell you that the technology itself doesn't exist to do that in a quality way", Cook said. Their field of view and the quality of their displays, he said, aren't there yet.

Speaking to The Independent during a visit to the UK, Cook said he expects apps like Ikea's to change shopping "entirely" by augmenting the experience.

"We don't give a rat's about being first, we want to be the best, and give people a great experience". In an interview about the Apple Macintosh in 1994, Steve Jobs shared an anecdote, "Picasso had a saying".

Microsoft should embrace incrementalism and release regular updates to their offering, which will make them all the more nimble when the actual revolutionary improvements do arrive and would reduce the delta between their solution and Apple's eventual "groundbreaking" product. Back in 2016 we had heard of Apple hiring people to work on its secret VR project and later in 2017 there were rumours of Apple having partnered with Carl Zeiss to make AR smart glasses.

Since Apple rolled out ARKit, a number of retailers have begun integrating the technology into their iPhone and iPad apps, giving us a glimpse of online shopping's future. "Something that you would see out in the market any time soon would not be something that any of us would be satisfied with". "I think it's going to be hard for other folks". Cook thinks that because Apple is uniquely positioned to lead the charge in the industry as its competitors don't have full control on "hardware and software". "Thinking back to 2008, when the App Store went live", says Cook. And then, step by step, things start to move.

"And it is sort of a curve, it was just exponential - and now you couldn't imagine your life without apps", Cook adds.

"AR is like that". Read Tech Pro Research's report on this technology and find out who is using it, and who plans to use it. Watch AR help fix a slot machine in Las Vegas.

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