Black woman turning white: Dove apologizes for racially insensitive ad

Black woman turning white: Dove apologizes for racially insensitive ad

Black woman turning white: Dove apologizes for racially insensitive ad

Dove has apologised after an advertisement was criticised as "racist" for showing a black woman removing her brown t-shirt and turning into a white woman after using body wash.

"An image we recently posted on Facebook missed the mark in representing women of color thoughtfully", the official Dove Twitter tweeted yesterday (October 7). The ad has now been removed, but social media users are still angry at the poorly executed campaign.

Dove came under great fire on Saturday after sharing what many people described as a "racist" beauty ad for one of its products.

It's unclear which agency created the ad. Ogilvy & Mather handles much of the brand's creative work, but Unilever also has moved considerable work, particularly for quick-turnaround digital ads, in-house.

Apart from Dove, skincare brand Nivea too courted similar controversy with its Invisible For Black & White deodorant, in which the tagline said "White is Purity". "What we meant to convey is that Dove body wash is for every woman, but we got it very wrong", the company said in a statement. It featured three women of different ethnicities, each removing a t-shirt in matching skin tones to reveal the next woman.

Cosmetics and skincare giant Dove have been forced to release an apology after one of their ads depicting a woman of colour "transforming" into a white woman missed the mark spectacularly. She captioned it: "Found the full version of this intetesting ad that had the whole world in a rage..." Imagine how many people would have seen and signed off on this thing.

Screenshots of the advertisement were circulated by American makeup artist Naomi Leann Blake, which went viral and was re-posted over a thousand times on Facebook and Twitter. In 2011, a controversial ad showed three women standing in front of a wall designated in "before" and "after". The white woman then removes her shirt to reveal another woman of color wearing a darker toned shirt. "We do not condone any activity or imagery that intentionally insults any audience".

Someone further noted that soap companies doing a racist ad for their products was not something new, saying, "Let's be clear, Dove knew exactly what they were doing with their racist ad. Soap companies used to do this racist theme all the time".

Related news