Facebook moves to block ads on fake news, offensive videos

Facebook moves to block ads on fake news, offensive videos

Facebook moves to block ads on fake news, offensive videos

Facebook, the world's largest social network, has recently introduced a range of monetisation options, including "Branded Content" and "Instant Articles".

In other words, creators should be "who they represent themselves to be, and have had a profile or Page on Facebook for at least one month", explains Grudin. Similarly, the new guidelines of Facebook will address such kind of concerns including where the ads should be published and what kind of ads should be shown to what kind of audience, etc.

Facebook needs content makers to make money, yet not to the detriment of the family friendly social media app or the integrity of its promoting customers.

If your content does not comply with these standards, we will notify you that we have removed the ads.

In an effort to further combat hate speech and other violations, Facebook will add 3,000 content reviewers, almost doubling its existing team, said Carolyn Everson, Facebook senior vice president for global marketing solutions.

Along with these guidelines, Facebook also announced new tools for advertisers.

But as advertisers direct more dollars to digital, many are demanding proof that the ads are translating into sales, and are growing wary of the content to which their ads are connected. This month Facebook executives told congressional investigators that it unwittingly sold $100,000 worth of ads during the US presidential election to a Russian company that was targeting voters. Post-campaign reporting will begin rolling out in the coming months. "These standards will apply to ad placements where context could matter, including in-stream ads and Instant Articles", Everson stated.

At the same time, Facebook's vice president of media partnerships, Nick Grudin, used a blog post to introduce the new content monetization standards and guidelines.

The nine topics that may not be eligible for monetization are: Misappropriation of Children's Characters, Tragedy & Conflict, Debated Social Issues, Violent Content, Adult Content, Prohibited Activity, Explicit Content, Drugs or Alcohol Use, and Inappropriate Language.

Publishers repeated caught sharing content that violates Facebook's Content Guidelines for Monetization, clickbait or sensationalism, or misinformation and false news risk losing their monetization privileges.

"Facebook is this huge, huge, huge platform, and they haven't really been monetising original content in the same way as YouTube has", said Mr John Montgomery, executive vice-president for brand safety at GroupM, a media investment group for the advertising giant WPP. "Every week, our community reports millions of pieces of content to us for possibly violating our Community Standards", Everson said.

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