Facebook Messenger expanding ads effort to users worldwide

Facebook Messenger expanding ads effort to users worldwide

Facebook Messenger expanding ads effort to users worldwide

In the following weeks, you may see ads in your Facebook Messenger as the company is extending beta test of home screen Messenger ads worldwide. With 1.2 billion monthly active users, Facebook Messenger commands one of the largest captive audiences on the planet. The social media giant is now going to place ads right on the home screen of its Messenger app.

"We'll start slow", Facebook's head of product for Messenger, Stan Chudnovsky, said at a conference in San Francisco this week. But before you panic and post a lengthy rant against Facebook introducing another way to interrupt your conversations, it is not as intrusive as it sounds.

It's pretty clear why Facebook has finally brought ads to Messenger. Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives and leverage existing targeting options. The company is now going to offer businesses around the world.

Looking to strengthen another revenue stream, Facebook is expanding its Messenger ad program to businesses around the world. For now, Facebook is only putting the ads on the first page that users see when they launch the app by default and boy are they huge. "I doubt people will be overwhelmed by ads in their message list", said eMarketer principal analyst Deborah Aho Williamson.

To start things off, Facebook isn't to the point of inserting ads into your conversations with friends (not yet, at least).

How will Messenger ads be a helpful advertising tool or a nuisance that will push FB Messenger users to switch to other alternative ad-free messaging app?

It started to open up Messenger to brands back in 2015, with the introduction of "click-to-message" ads, and the advent of its chatbot platform. At the time, the only details they announced were to allow bots that could accept payments without sending their user base to an external website to complete the transaction.

It's worth noting that the betas Facebook performed in Thailand and Australia involved sending almost all Messenger users ads.

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