Canada's WestJet plans to launch ultra-low-cost carrier

He noted that WestJet has grown "beyond its low-priced roots", serving more than 100 destinations globally, and now needs to offer a separate product to capture Canada's most price sensitive passengers.

Bartrem says consumers around the world have started to embrace the idea of ultra-low-cost air travel, but Canadian airlines have so far been slow to respond, partly because of the country's unique geographical challenges.

In a blog post on WestJet's website, WestJet CEO Gregg Saretsky explained the rationale for launching a ULCC.

Calgary-based Enerjet, which is pursuing regulatory approvals for a low-priced commercial air service offering routes nation-wide, said it has known all along that WestJet would take action to defend its market position against new low-cost entrants.

"Jetlines will continue to work toward its goal of providing new low-priced options for the more than 10 million Canadians who are not choosing to fly in Canada and repatriating the five million annual flights Canadians have been accessing via U.S. airports, by providing Canadian consumers with a genuine ULCC and more competition." .

Caution regarding forward-looking information Certain information set forth in this news release is "forward-looking information" within the meaning of applicable securities laws.

WestJet pilots filed membership cards today with the Canada Industrial Relations Board (CIRB) to hold an election for representation by the Air Line Pilots Association, International (ALPA). The ULCC will be the second subsidiary carrier WestJet launches this decade; in 2013, it launched an all-Bombardier Q400 regional airline, WestJet Encore. Readers are urged to consult the risks set forth in WestJet's annual information form and management's discussion and analysis for the year ended December 31, 2016, which are each available under WestJet's profile at, for important additional information. WestJet does not undertake to update, correct or revise any forward-looking information as a result of any new information, future events or otherwise, except as may be required by applicable law. He said Canadians have always been paying too much for flights through Air Canada and WestJet, and are hungering for fresh competition.

The Air Line Pilots Association represents 55,000 pilots at 32 airlines in Canada and the US, including Air Transat, Air Georgian, Bearskin, Calm Air and Jazz Aviation. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods ̶ even on seat sales.

Related news