Facebook Lets Developers Build Augmented Reality Experiences In Its In-App Cameras

You'll have to log in to the F8 website to "register" for the live stream with either your Facebook credentials or your email address.

In a jab at Snapchat, Facebook CEO Mark Zuckerberg said Tuesday that Facebook will be making the "first mainstream augmented reality platform out of the camera", positioning it as "Act 2" for the company. Via an "AR studio" (pictured above), the Camera Effects platform will also let developers create masks and scripted effects that react to movement in Live Videos. Facebook's F8 will be sharing with developers its vision for new technology.

"There are no more users to tap into in mature countries", said Brian Blau, research vice president at research firm Gartner.

Facebook's new tool Precise Location tool is almost the same as Snap's new feature, also announced on Tuesday, World Lenses. Of course, it could also result in people staring into their smartphones even more intently as they marvel at an alternate reality instead of their actual surroundings. "ORCRP0017763-topic.html" class="local_link" >WhatsApp and Instagram apps don't have platforms upon which developers can deeply integrate new features. "All the people and the photos and videos you interact with are brought into the virtual world".

The conference comes in the week that Facebook has been under fire for hosting a video of the apparent killing of 74-year-old grandfather Robert Godwin in Cleveland on Sunday. So, with all of this in mind, here are five things you should know about Facebook's huge new augmented reality push.

AR has also been used to superimpose cartoonish faces onto one's own face in selfies - something that could become a bit more common now that Facebook has added that functionality to its own platform and encouraged developers to make thousands more options. After controversial Oculus founder Palmer Luckey left the company last month, it would make sense for Facebook to highlight its continuing commitment to VR and Oculus Rift.

Snapchat beat Facebook in realizing the smartphone camera could do more than document memories.

The promise of augmented and virtual reality was a big focus of Facebook's annual conference for developers on Tuesday.

Zuckerberg said Facebook has "a lot of work" to do.

However, this year's F8 announcements are expected to be little different than last year.

"Get Creative With Camera Effects Platform: Camera-first experiences are a great way to keep people engaged".

Facebook F8: What can you expect?

Facebook has a session scheduled that's called "Building for the Camera Effects Platform", which suggests it will likely introduce new camera features.

After a few somber seconds it was back to talk of how technology - particularly augmented reality - can be used to build community.

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