Kantar's latest report reads like an eulogy to Windows Mobile

Kantar's latest report reads like an eulogy to Windows Mobile

Kantar's latest report reads like an eulogy to Windows Mobile

The latest data, for the three months ending in January 2017, shows further growth for iOS in most key markets, while Android also increased its global smartphone sales share in almost every major market except for the United States.

iPhone sales rose to 42%, an increase of 2.9%.

While these models are not expected to rival Apple iPhone 7 or the upcoming Samsung Galaxy S8, they do compete with other mid-range devices like the Huawei P8 and P9 Lite.

Kantar said it was hard to gauge the impact of all the devices launched at MWC from the perspective of U.S. consumers because most of these devices won't initially go for sale in the US.

It anticipated that the two new Nokia Android smartphones - the Nokia 3 and 5 - could do well in western Europe as loyalty to the brand was historically high. Around 70 percent of the U.S. domestic market is still dominated by Apple and Samsung, with the third largest manufacturer, LG, accounting for an additional 11.1 percent of sales in the three months ending January 2017.

In the five top European Union markets of Great Britain, Germany, France, Italy, and Spain collectively, the drop was from 6.4% to 2.7%. Some believe that the company will deliberately avoid describing the device as a "phone", distancing itself from its smartphone struggles. In the five biggest markets in Europe, referred to as the EU5 (Great Britain, Germany, France, Italy, and Spain), Android had a marginal increase in the market share, from 72.9% in the same period in 2016 to 74.3% in the current period.

Germany used to be one of Windows' stronger markets for smartphone sales, peaking at around 10% share in mid-2015, making it one of the few countries in which Microsoft's share reached double-digits.

"February's Mobile World Congress 2017 demonstrated the true state of the market, with re-emerging brand names Nokia and Blackberry capturing a lot of attention, but now operating on Android rather than on their own legacy operating systems..."We witnessed something of a throwback to times past with the new Nokia 3310 feature phone, an updated version of the iconic Nokia look, plus several new Nokia Android smartphones being marketed by HMD, now the exclusive licensee of the Nokia brand".

But in China, Android's share rose by a whopping 9.3pp YoY to 83.2%. iOS was the biggest loser there, falling from 25% to 16.6% across the year.

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