Google is removing ads from the right-hand side of search results

Google is removing ads from the right-hand side of search results

Google is removing ads from the right-hand side of search results

"We've been testing this layout for a long time, so some people might see it on a very small number of commercial queries", Google said in a statement. The move will decrease the number of ads shown, which will likely drive up cost for advertisers.

"As Google maximises the value of its inventory, it's looking through the lens of user experience", explains Danny Meadows-Klue who heads the Digital Training Academy who have been teaching search engine marketing since 2001.

Google's Product Listing Ads (PLAs) will be the exception and still appear in the right column of more commercial search results.

Ad extensions are likely to become more important as they contribute to ad rank and Quality Score (QS).

So as the new world of search dawns PPC and SEO teams everywhere will be crunching the numbers and burning the midnight oil to work out how their strategies need to change to make sure they don't lose out in the new landscape, but one thing is for certain; Google will not be the poorer for the change!

This pushes organic listings further down the page, potentially meaning no natural links will appear "above the fold". Before, Google AdWords could show up on the top, bottom, or right-hand side depending on what you were searching for.

Some feel Google's latest move aligns the mobile and desktop experience, as ads are not present along the right rail for the former.

Ads will still be shown in the knowledge panel.

Instead of showing ads on the right-hand side of the desktops, it will now show 4 ads on the top and some on the bottom of the results page.

Richard Hartley, PPC director at Jellyfish, added: "Savvy advertisers will still have strong, ROI-focused bid strategies in place and so may just have to weather the storm whilst we see the full impact this change will have, with perhaps some less savvy companies panicking and throwing up bids".

What remains to be seen is which competitors will increase bids in a kneejerk reaction, and if savvier advertisers will be able to ride out competing with advertisers who are not as shrewd. "On the flip side, competition for slots will increase but those fewer advertisers that make it will get more bang for their clicks", said Niel Bornman, global chief product officer at iProspect.

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